We want to know what consumers are looking for, what their values are, and how can we meet their needs. It's not just about big data, it's about translating that into the truth

Social Media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. Proper Social Media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely

Think of it more as publishing instead of marketing. Be authentic as a publisher and create content that helps you connect to everyone else… because they’re already connected